"Schreiben." . . "Journalism -- Political aspects -- United States." . . "Médias Histoire." . . "Überwachung." . . "PSYCHOLOGY Social Psychology." . . "Macht." . . "Massenmedien." . . . . "Masters of the word : how media shaped history from the alphabet to the Internet" . "Masters of the word : how media shaped history from the alphabet to the Internet"@en . . . . . "History" . "From the birth of writing in Mesopotamia to the technologies of today, this work documents the technology of media, a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires. In this book the author chronicles the history of media, starting with the origin of writing thousands of years ago in Mesopotamia. The revolutionary tool gave rise to the world's empires and the birth of drama and democracy. But it is not just new communication technologies that have changed the world, it is access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg's printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power and enabled totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before. -- From back cover."@en . "History"@en . . "Masters of the word how media shaped history, from the alphabet to the Internet"@en . . . . . . . "Masters of the word : how media shaped history" . "Masters of the word : how media shaped history"@en . . . . "From the author of A Splendid Exchange comes a remarkable history of media - from the alphabet to the internet - that examines how it has shaped human society over millennia. In Masters of the Word, Bernstein chronicles the development of the technology of human communication, or media, starting with the birth of writing thousands of years ago in Mesopotamia. In Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world's first empires. When Phoenician traders took their alphabet to Greece, literacy's first boom led." . . . "Masters of the Word How Media Shaped History" . . "Masters of the Word How Media Shaped History"@en . "Electronic books"@en . "Electronic books" . . . . . . . . . "Masters of the word : how media shaped history from the alphabet to the internet" . "Masters of the word : how media shaped history from the alphabet to the internet"@en . "Masters of the word How Media Shaped History"@en . . . . . . "From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires." . "From the birth of writing in Mesopotamia to the technologies of today, documents the technology of media - a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires."@en . . . . . . . "Masters of the word : how media shaped history, from the alphabet to the Internet" . . . . . . . . . . . . . . . "From the author of A Splendid Exchange comes a remarkable history of media - from the alphabet to the internet - that examines how it has shaped human society over millennia. In Masters of the Word, Bernstein chronicles the development of the technology of human communication, or media, starting with the birth of writing thousands of years ago in Mesopotamia. In Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world's first empires. When Phoenician."@en . . . . "Masters of the word : how media shaped history, from the alphabet to the Internet"@en . . "From the birth of writing in Mesopotamia to the technologies of today, Bernstein documents the technology of media, a revolutionary tool that allowed rulers to extend their control far and wide, giving rise to the world's first empires. Writing gave rise to the world's empires and the birth of drama and democracy. But it is not just new communication technologies that have changed the world -- it is access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg's printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power and enabled totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before."@en . . . . . . . . . . . . . . "Communication and technology History." . . "Press and politics -- United States." . . "Ecriture Histoire." . . "socialhistorie" . . "Medien." . . "Writing." . . "Politische Kontrolle." . . "kulturhistorie" . . "kommunikation" . . "Kommunikation." . "Press --United States -- Influence." . . "Mass media History." . . "Mass media / History." . "Communication and technology Social aspects History." . . . . "Mass media Social aspects History." . . "Social media." . . "Mass media." . . "Médias sociaux Histoire." . . "Communication Histoire." . . "Writing / History." . . "Writing History." . "Demokratisierung." . . "Communication." . . "Communication / History." . . "Communication History." . "OverDrive, Inc." . . "Technischer Fortschritt." . . "Kommunikationstechnik." . . "Social media / History." . . "Social media History." .