"In der Informationsgesellschaft ist der Kontakt zu den Medien eine zentrale Aufgabe der Unternehmenspolitik. Dieses Buch begründet effektive PR-Arbeit für Unternehmen, Verbände und Organisationen und bietet eine praxisnahe Darstellung wichtiger Aktivitäten der PR und Medienarbeit. Der Autor skizziert Formen des Medienkontaktes, Arbeitsweisen von Massenmedien, Arten von Pressetexten und Möglichkeiten unternehmenseigener Publikationsformen. Angrenzende Gebiete, wie Sponsoring, Event-PR oder Customer Relations gehören ebenso dazu wie die Internet- und Multimedia-PR, die Organisation der PR, Kampagnenplanung oder die Kooperation mit Agenturen. Anhand vieler Beispiele, mit Tipps und Ratschlägen, erfasst dieser Band das gesamte Spektrum moderner PR-Arbeit."
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.