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Marketing the moon : the selling of the Apollo Lunar Program

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  • "In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program."

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  • "Marketing the moon : the selling of the Apollo Lunar Program"
  • "Marketing the moon : the selling of the Apollo lunar program"