Shopping for Votes How Politicians Choose Us and We Choose Them
A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracyInside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it's seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.Ottawa insider Susan Delacourt takes readers onto the world of Canada's top political marketers, explaining how parties slice and dice t
"A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracyInside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it's seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.Ottawa insider Susan Delacourt takes readers onto the world of Canada's top political marketers, explaining how parties slice and dice t"@en
"A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracyInside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it's seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.Ottawa insider Susan Delacourt takes readers onto the world of Canada's top political marketers, explaining how parties slice and dice t..."
"Examines the role that political marketers play in Canada and how they create their platforms and deal with the media."
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