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http://worldcat.org/entity/work/id/1411934999

Loyalty cards in the apparel industry in Germany and Spain

Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemöller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout.

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  • "Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemöller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Loyalty cards in the apparel industry in Germany and Spain Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?"
  • "Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country?"
  • "Loyalty cards in the apparel industry in Germany and Spain"@en
  • "Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country?"@en
  • "Loyalty cards in the apparel industry in germany and spain : is the implementation of a global"
  • "Loyalty cards in the apparel industry in Germany and Spain is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country?"

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