"Shi chang xue." . . "市場學" . "Xiao shou." . . "銷售" . . . . . . . "Ke te le tan xing xiao : ru he chuang zao . ying qu bing zhu zai shi chang" . "科特勒談行銷 : 如何創造,贏取並主宰市場" . . . .