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http://worldcat.org/entity/work/id/1413464123

Contagious /

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

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  • "Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious."@en

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  • "Contagious /"@en
  • "Contagious /"