The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
Businesses make millions of small decisions every day. Sometimes they add up to success; other times failure. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are often counter-intuitive, and involve drama, doubt, and high tension. Harnish provides the background stories of some great business decisions, and gives you a glimpse into the thought processes leading up to these moments. -- from Publisher description
"Businesses make millions of small decisions every day. Sometimes they add up to success; other times failure. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are often counter-intuitive, and involve drama, doubt, and high tension. Harnish provides the background stories of some great business decisions, and gives you a glimpse into the thought processes leading up to these moments. -- from Publisher description"@en
"Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing."@en
"Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing."
"Achtergrondverhalen bij ingrijpende beslissingen in grote bedrijven als Apple en IBM."
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