"Au-delà des considérations d'images et de notoriété, les manifestations sportives sont au coeur d'enjeux multiples. Elles favorisent la cohésion et la mixité sociales, participent à la protection de l'environnement et de la santé, contribuent au développement économique et touristique d'un territoire. Alors que le développement durable est devenu un véritable enjeu de société et que les ressources financières se raréfient, l'organisateur est invité à analyser l'impact réel d'une manifestation en termes de notoriété, d'image, d'attractivité d'un territoire, de développement économique ou touristique, de solidarité sociale, d'éducation, de santé... Il ne s'agit pas d'organiser de manière mécanique un événement, mais de le concevoir et de le gérer autrement. L'objectif de cet ouvrage est d'accompagner, sur la voie du développement durable, les organisateurs de manifestations de toutes tailles et les élus, professionnels, bénévoles et étudiants. L'analyse est complétée par un certain nombre d'outils, de cas pratiques et de recommandations. [Source : 4e de couv.]."
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Accueil d'événements sportifs Aspect économique France.
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Organisateurs (sports) France Guides pratiques et mémentos.
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Sports et développement durable France Guides pratiques et mémentos.
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Sports Politique publique Aspect environnemental France.
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Sports Relations publiques France Guides pratiques et mémentos.
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