. . "Using campaigns for companies, including Nestlé, Samsung, and Heineken, the founders of Urgent Genius showcase promotion techniques that combine social media and viral approaches to create memorable and unique branding." . . "Newsjacking : the Urgent Genius of real-time advertising"@en . "Newsjacking : the Urgent Genius of real-time advertising" . "Newsjacking : the urgent genius of real-time advertising" . . . . . . . . . . . . . . . . . "Newsjacking the Urgent Genius of real-time advertising" . . . . "Stratégie de marque." . . "Branding (Marketing)" . . . . "Advertising." . . "Elektronisches Informationsmittel." . . "?" . . "Werbung." . . "Business and Management." . . "Publicité." . .