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http://worldcat.org/entity/work/id/142246331

The Executive MBA for Engineers and Scientists

Explores the use and abuse of the web, examining practices such as too frequent notices or pop-up ads that can turn off potential customers. This book also addresses other changes and trends such as the impact of companies purchased by investment firms, the real costs of outsourcing, and the state of customer service.

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  • "Explores the use and abuse of the web, examining practices such as too frequent notices or pop-up ads that can turn off potential customers. This book also addresses other changes and trends such as the impact of companies purchased by investment firms, the real costs of outsourcing, and the state of customer service."@en
  • "Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today's technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author's experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques."

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "The Executive MBA for Engineers and Scientists"@en
  • "The executive MBA for engineers and scientists"
  • "The executive MBA for engineers and scientists"@en

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