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http://worldcat.org/entity/work/id/1432226619

Strategic international marketing

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about

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alternateName

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  • "Strategisches internationales Marketing"

author

contributor

creator

description

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  • "International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan."

genre

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  • "Electronic books"
  • "Lehrbuch"

name

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  • "Strategisches internationales Marketing ; mit 33 Tabellen"
  • "Strategic International Marketing"
  • "Strategic international marketing"
  • "Strategic international marketing"@en
  • "Strategic international marketing ; with 44 figures and 33 tables"
  • "Estrategia de marketing international"
  • "Estrategia de márketing internacional"
  • "Strategisches Internationales Marketing"
  • "Strategisches internationales Marketing : mit 44 Abbildungen und 33 Tabellen"
  • "Strategic international marketing : with ... 33 tables"
  • "Strategisches internationales Marketing : mit 33 Tab"
  • "Estrategia de marketing internacional"@es
  • "Estrategia de marketing internacional"
  • "Strategisches internationales Marketing"

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