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Marketing strategy casebook

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  • ""Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them and to act on those strategies when necessary. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies. Reflecting important concerns within the modern corporate environment, they incorporate considerations of ethics, sustainability and corporate social responsibility, all in the context of strategic marketing issues. They will engage students and encourage them to see how the principles of strategic marketing apply to real businesses and the situations they encounter. With a matching structure and topical emphasis, Marketing Strategy Case Book is intended to be used in conjunction with the textbook by the same authors: Marketing Strategy: A Life-Cycle Approach." -- Back cover."
  • ""Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. Each chapter includes review questions to consolidate learning. Extensive additional resources are available on the companion website, including chapter outlines and test-bank questions. An accompanying book of case studies, Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts." -- Back cover."

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  • "Marketing strategy casebook"@en
  • "Marketing strategy casebook"
  • "Marketing strategy : a life-cycle approach"@en
  • "Marketing strategy : a life-cycle approach"
  • "Marketing Strategy"
  • "Marketing Strategy Case Book : Towards a New Paradigm for Sustaining Forms of Marketing"
  • "Marketing Strategy : Towards a New Paradigm for Sustaining Forms of Marketing"
  • "Marketing stragegy : a life-cycle approach"@en
  • "Marketing strategy : casebook"
  • "Marketing strategy case book"

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