"BUSINESS & ECONOMICS / Advertising & Promotion" . . . . . . . "Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If economic conditions are the ones that make ideology necessary, it is ideology which makes those conditions seem necessary. In order to change society, the vicious circle of 'necessity."@en . . . . . . . . . . . . . . . . . . . . "Decoding advertisements : ideology and meaning in advertising" . "Decoding advertisements : ideology and meaning in advertising"@en . . . . . . . . . . . . . . . . . . . . . "Electronic books"@en . . . "Decoding advertisements : ideology and meaning in advertisements" . . "Decoding advertisements ideology and meaning in advertising"@en . "Decoding advertisements ideology and meaning in advertising" . . . . . . . . . "Decoding Advertisements" . "Decoding Advertisements"@en . "Reklamların dili : reklamlarda anlam ve ideoloji"@tr . "Decoding advertisements : Ideology and meaning in advertising" . . . . . "Analyse van reclame, met speciale aandacht voor de psychologische achtergronden." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Decoding advertisements : ideology and Meaning in Advertising" . . . . . . . "Ideologikritik" . . "Reklama aspekt psychologiczny." . . "Women consumers United States Attitudes." . . "Psychologische aspecten." . . "Reklamer" . . "Business." . . "reklame." . . "Reklame." . "Publicidad Lenguaje." . . "reklameteori." . . "Reklameteori." . "reclamevormgeving." . . . . "Advertising Psychological aspects." . . "Advertising, Psychological aspects." . "Aptitud creadora en publicidad." . . "psycological aspects." . . "Publicitat Semiòtica." . . "Mercadeo." . . "Semiotik." . . "fagsprog." . . "Mass media." . . "Langage publicitaire." . . "Množični mediji Potrošniška družba 20.st." . . "ideologie." . . "Advertising." . . "Advertising" . "Množični mediji." . . "Werbung." . . "Engelsk." . . "Englisch." . . "pubblicità (commercio) * semiologia." . . "Oglaševanje Reklame 20.st." . . "sprogbrug." . . "Sprogbrug." . "Publicitat." . . "Reclame. Public relations." . . "Consumer society." . . "Pubblicità - Aspetti psicologici." . . "Propaganda." . . "Semiotiek." . . "Publicidad." . . "reklamesprog." . . "Reklamesprog." . "Pubblicità." . . "Beeldcommunicatie." . . "reklamestrategier." . . "publicité (commerce)" . . "Ideologija." . . "Publicité" . . "Publicité." . "Reklama." . . "reklamepsykologi." . . "Reklamepsykologi." . "Ideology." . . "Potrošniška družba." . . "Oglaševanje." . . "Reclame." . . "reclame." .