"Verbraucherforschung." . . "Erlebnismarketing." . . "Marketing." . . . . "Marketing Sous-Traitance Guides, manuels, etc." . . "Experiment." . . "Stratégie de marque." . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Màrqueting." . . "Marketingforschung." . . "Konsumentenverhalten" . . "Erfahrung." . . . . . "Experiential marketing a practical guide to interactive brand experiences"@en . "Experiential marketing a practical guide to interactive brand experiences" . . . . . . . . . . . "Experiential marketing : a practical guide to interactive brand experiences" . "Experiential marketing : a practical guide to interactive brand experiences"@en . . . . . . . . . . . . . . . . "Electronic books"@en . "Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their tar."@en . . . . . . . . "Livres électroniques" . . . . . . . . . . . . "Experiential Marketing : A Practical Guide to Interactive Brand Experiences" . . . . . . "Stratégie de marque Cas, Études de." . . "Marketing expérientiel." . . "Kundenmanagement : Beziehungsmanagement." . . "Stratégie de marque Guides, manuels, etc." . . "Cibles (Marketing) Guides, manuels, etc." . . "Event-Marketing" . . "Branding" . . "Productstrategie." . . "Markenpolitik." . . "Markenpolitik" . "Marketing interactif Guides, manuels, etc." . . "Branding (Marketing)" . . "Productes de marca Màrqueting." . . "Merken." . . "Markedsføring" . . "Electronic books." . . "Target marketing." . . "Target marketing" .