http://worldcat.org/entity/work/id/14571488

Participatory rural communication appraisal starting with the people : a handbook

This handbook describes to procedure for planning and conducting Participatory Rural Communication Appraisal (PRCA) as the first step in the design of cost-effective and appropriate communications programs, strategies and materials for development projects. PRCA is a flexible, multidisciplinary and participatory way to conduct communication research. It actively involves people in the research process to ensure that Communications for Development programs are effective and relevant to their needs and preferences. The handbook is intended to be a useful guide for communications practitioners and development workers, either in the field or in capacity building, who need to know what is involved is designing and implementing effective Communication for Development programs and initiatives.--Publisher's description.

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