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http://worldcat.org/entity/work/id/1491708698

Promotional Cultures the Rise and Spread of Advertising, Public Relations, Marketing and Branding

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

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  • "Rise and spread of advertising, public relations, marketing and branding"@en

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  • "In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us."@en
  • "In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical acco."@en

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  • "Electronic books"@en
  • "Case studies"
  • "Case studies"@en

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  • "Promotional Cultures the Rise and Spread of Advertising, Public Relations, Marketing and Branding"@en
  • "Promotional cultures : the rise and spread of advertising, public relations, marketing and branding"
  • "Promotional cultures : the rise and spread of advertising, public relations, marketing and branding"@en
  • "Promotional cultures"
  • "Promotional cultures the rise and spread of advertising, public relations, marketing and branding"
  • "Promotional cultures the rise and spread of advertising, public relations, marketing and branding"@en
  • "Promotional Cultures The Rise and Spread of Advertising, Public Relations, Marketing and Branding"

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