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<http://worldcat.org/entity/work/id/154828327> <http://schema.org/description> "\"The Tipping Point\" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.-Back cover." .
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