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http://worldcat.org/entity/work/id/155864461

The strategy of desire

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  • "Product Description: Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporate advisor emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. His methods utilized psychoanalytic theory and depth interviewing in order to discover unconsciously held attitudes and beliefs that help to explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress."

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  • "Strategie im Reich der Wünsche"
  • "De strategie der begeerte"
  • "Påvirkningens strategi : en bog om kunsten at overtale andre"@da
  • "The strategy of desire"
  • "The strategy of desire"@en
  • "Strategie im Reich der Wünsche. The Strategie of desire"
  • "La strategia del desiderio"@it
  • "La strategia del desiderio"
  • "The Strategy of desire"@en
  • "The Strategy of desire"
  • "The Strategy of Desire. [On motivation research.]"@en

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