Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. It is ideal for newcomers to semiotics.
"Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. It is ideal for newcomers to semiotics."@en
"This up-dated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text? A highly useful, must-have resource, "Semiotics: The Basics" is the ideal introductory text for those studying this growing area."
"This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description."
"This up-dated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language."@en
"Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: what is a sign? which codes do we take for granted? what is a text? how can semiotics be used in textual analysis? who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www aber.ac."@en
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LANGUAGE ARTS & DISCIPLINES Communication Studies.
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