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Pride and prejudice : conversations with Australia's public relations legends
"The foundations of Australia's thriving public relations industry were built by a group of people ahead of their time. In PRide and PRejudice, Karen Morath interviews nine pioneering PR legends whose exploits set the tone for the influence and the impact the industry would have in years to come. Meet Noel Turnbull, the bolshy contrarian; David Potts, the gentleman professor; Peter Mahon, the business strategist; Lesley Brydon, the truth teller; Peter Lazar and Richard Lazar, the dynasty makers; John Connolly, the global enigma; Harry Smith and Alan Chipp, the dynamic duo. Their stories are a collection of insights about public relations practice at its most potent, providing a blueprint of how public relations has developed in this country and why it is now considered to be an indispensable tool in the growing of brands and the protection of corporate reputations. See first-hand how public relations has not only changed the way we do business but also how we function as a society."--Provided by publisher.
- ""The foundations of Australia's thriving public relations industry were built by a group of people ahead of their time. In PRide and PRejudice, Karen Morath interviews nine pioneering PR legends whose exploits set the tone for the influence and the impact the industry would have in years to come. Meet Noel Turnbull, the bolshy contrarian; David Potts, the gentleman professor; Peter Mahon, the business strategist; Lesley Brydon, the truth teller; Peter Lazar and Richard Lazar, the dynasty makers; John Connolly, the global enigma; Harry Smith and Alan Chipp, the dynamic duo. Their stories are a collection of insights about public relations practice at its most potent, providing a blueprint of how public relations has developed in this country and why it is now considered to be an indispensable tool in the growing of brands and the protection of corporate reputations. See first-hand how public relations has not only changed the way we do business but also how we function as a society."--Provided by publisher."@en
- "Pride and prejudice : conversations with Australia's public relations legends"@en