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Managing and Measuring Return on Marketing Investment

This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI).

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  • "This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI)."@en
  • "This report documents the research findings of the Conference Board's working group on managing and measuring return on marketing investment (MROI)."@en

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  • "Managing and Measuring Return on Marketing Investment"@en
  • "Managing and measuring return on marketing investment"@en

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