. . "Conference Board of Canada." . . . . . . . . "Managing and Measuring Return on Marketing Investment"@en . . "This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI)."@en . . "Managing and measuring return on marketing investment"@en . . . . . . "This report documents the research findings of the Conference Board's working group on managing and measuring return on marketing investment (MROI)."@en .