Marketing du tourisme

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http://experiment.worldcat.org/entity/work/data/16008683#Topic/communication_en_marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/tourismus
http://experiment.worldcat.org/entity/work/data/16008683#Topic/tourisme
http://experiment.worldcat.org/entity/work/data/16008683#Topic/tourisme_marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/tourisme_aspect_economique
http://experiment.worldcat.org/entity/work/data/16008683#Topic/toerisme
http://id.loc.gov/authorities/subjects/sh2008112936
http://experiment.worldcat.org/entity/work/data/16008683#Topic/fremdenverkehr_marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/etude_de_marche
http://experiment.worldcat.org/entity/work/data/16008683#Topic/marketing_turistic
http://experiment.worldcat.org/entity/work/data/16008683#Topic/marketing_fremdenverkehr
http://experiment.worldcat.org/entity/work/data/16008683#Topic/strategie_de_marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/fremdenverkehrswerbung
http://experiment.worldcat.org/entity/work/data/16008683#Topic/marketing_touristique
http://experiment.worldcat.org/entity/work/data/16008683#Topic/planification_strategique
http://id.worldcat.org/fast/1153181
http://experiment.worldcat.org/entity/work/data/16008683#Topic/economia_turismului_franta
http://experiment.worldcat.org/entity/work/data/16008683#Topic/marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/marketing_tourisme
http://experiment.worldcat.org/entity/work/data/16008683#Topic/services_marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/comportement_du_consommateur
http://experiment.worldcat.org/entity/work/data/16008683#Topic/marketing_hotelier
http://experiment.worldcat.org/entity/work/data/16008683#Topic/recherche_en_marketing
http://experiment.worldcat.org/entity/work/data/16008683#Topic/werbung
http://experiment.worldcat.org/entity/work/data/16008683#Topic/turismo

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http://worldcat.org/entity/person/id/2632772443

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"La forte croissance de l'industrie touristique en même temps que le renforcement de la concurrence rendent plus que jamais nécessaire la démarche marketing au sein des organisations touristiques. Cet ouvrage offre un rappel des rudiments théoriques du marketing, ce qui le rend accessible aux lecteurs abordant pour la première fois cette discipline. Il présente les particularités du produit touristique en combinant apports conceptuels et illustrations issues de la pratique."

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http://www.worldcat.org/oclc/489785346
http://www.worldcat.org/oclc/895234463
http://www.worldcat.org/oclc/495489054
http://www.worldcat.org/oclc/633672176
http://www.worldcat.org/oclc/911739905
http://www.worldcat.org/oclc/901523166
http://www.worldcat.org/oclc/798821433
http://www.worldcat.org/oclc/610938150
http://www.worldcat.org/oclc/611658275
http://www.worldcat.org/oclc/42654492
http://www.worldcat.org/oclc/490423223
http://www.worldcat.org/oclc/17586930
http://www.worldcat.org/oclc/18940580

Communication en marketing.

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