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Psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising

"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).

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  • "Psychology of advertisement"
  • "Psychology of Advertisement"
  • "Psychology of advertising"@ja

author

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description

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  • ""This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved)."@en
  • ""This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved)."

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genre

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  • "Electronic books"@en
  • "Ressources Internet"

name

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  • "Psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising : a simple expposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising : A simple exposition of the principles of psychology in their relation to successful advertising"
  • "広告心理学"
  • "The psychology of advertising a simple exposition of the principles of psychology in their relation ot successful advertising"@en
  • "The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising"
  • "The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "广告心理学"
  • "广告心理学 = Psychology of Advertisement"
  • "The psychology of advertising : a simple exposition of the principles of psychology in their relation ot successful advertising"@en
  • "The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising"
  • "The Psychology of Advertising. A simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "Psychology of advertising a simple exposition of the principles of psychology in their relation to successful advertising"
  • "The Psychology of advertising : /by Walter Dill Scott. - [2nd] completely revised [ed.]/by D. T. Howard"
  • "广告心理学 = Psychology of advertistment"
  • "The psychology of advertising in theory and practice : A simple exposition of the principles of psychology in their relation to successful advertising"
  • "The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising"
  • "Guang gao xin li xue"
  • "The Psychology of Advertising ... Completely revised by D.T. Howard. [With a bibliography.]"@en
  • "The psychology of advertising in theory and practice"@en
  • "Psychology of advertising"
  • "The Psychology of advertising"
  • "Thepsychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "Kōkoku shinrigaku"@ja
  • "Kōkoku shinrigaku"
  • "The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising"
  • "Guang gao xin li xue = Psychology of Advertisement"
  • "The psychology of advertising a simple exposition of the principles of psychology in their relation to successful advertising"
  • "The psychology of advertising a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising: a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]"
  • "Guang gao xin li xue = Psychology of advertistment"
  • "The Psychology of Advertising in Theory and Practice, etc. [With illustrations and a bibliography.]"@en
  • "The psychology of advertising"@en
  • "The psychology of advertising"
  • "The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising"@en
  • "The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising"

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