The hidden brain : how our unconscious minds elect presidents, control markets, wage wars, and save our lives
From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making.
"From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making."
"From a "Washington Post" columnist comes an original and deeply engaging investigation into the role of the hidden brain--the parts of the mind concealed from conscious awareness but responsible for controlling decision making."@en
"The hidden brain has its finger on the scale when we make all of our most complex and important decisions - it decides whom we fall in love with, whether we should convict someone of murder, or which way to run when someone yells 'fire!'. But the most disturbing thing is that it does all of this without our knowing. Vedantam takes us on a tour of this phenomenon and explores its consequences."
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