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http://worldcat.org/entity/work/id/1758876826

Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio

The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium. During the ""golden age"" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced ""Kraft Music Hall"" for Kraft; Benton & Bowles oversaw ""Show Boat"" for Maxwell House Coffee; and Young & Rubicam managed ""Town Hal.

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about

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description

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  • "The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium. During the ""golden age"" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced ""Kraft Music Hall"" for Kraft; Benton & Bowles oversaw ""Show Boat"" for Maxwell House Coffee; and Young & Rubicam managed ""Town Hal."@en

genre

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  • "Livres électroniques"
  • "History"
  • "History"@en
  • "Electronic books"@en

name

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  • "Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio"@en
  • "Word from Our Sponsor Admen"@en
  • "A word from our sponsor admen, advertising, and the golden age of radio"
  • "A word from our sponsor admen, advertising, and the golden age of radio"@en
  • "A word from our sponsor : admen, advertising, and the golden age of radio"
  • "A word from our sponsor : admen, advertising, and the golden age of radio"@en
  • "A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio"@en

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