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Digital Crown Winning at Content on the Web

This book covers the essentials of crafting great content for digital products: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. It includes case studies and experiences, enabling the reader to observe successful content engagements and to learn how to juggle the demands of IT, design, and content teams, while acquiring the tools needed to devise a roadmap for connecting and engaging with customers.

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  • "Winning at content on the web"

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  • "This book covers the essentials of crafting great content for digital products: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. It includes case studies and experiences, enabling the reader to observe successful content engagements and to learn how to juggle the demands of IT, design, and content teams, while acquiring the tools needed to devise a roadmap for connecting and engaging with customers."@en
  • ""Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"--"
  • ""Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"--"@en

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  • "Livres électroniques"
  • "Electronic books"
  • "Electronic books"@en

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  • "˜Theœ digital crown winning at content on the web"
  • "Digital Crown Winning at Content on the Web"@en
  • "The digital crown : Winning at content on the web"
  • "The digital crown : winning at content on the web"
  • "The digital crown : winning at content on the web"@en
  • "The digital crown winning at content on the web"

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