WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/1775154004

The Routledge companion to the future of marketing

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each.

Open All Close All

http://schema.org/description

  • "Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each."@en

http://schema.org/genre

  • "Forecasts"@en
  • "Forecasts"
  • "Electronic books"@en

http://schema.org/name

  • "The Routledge companion to the future of marketing"@en
  • "The Routledge companion to the future of marketing"
  • "Routledge Companion to the Future of Marketing"@en
  • "The Routledge Companion to the Future of Marketing"@en