Leading Latino talent to champion innovation

"One of the most influential factors of the 21st century isthe Latino community-how the culture views, defines, and helps lead innovation in the United States. But achievingsustainable innovation success is a concept many corporationsstruggle to attain, often the result of too mucheffort directed at processes rather than focusing on thesource of innovation-its human capital. This book helps you realize that innovation emanatesfrom human beings and people view innovation differentlybased on their cultural upbringing. Since the 1980sthe United States Latino population has been on a steadygrowth pat."@en
"This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States."@en