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How Star Wars Conquered the Universe The Past, Present, and Future of a Multibillion Dollar Franchise

How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic, Star Wars has a cosmic appeal that no other movie franchise has been able to replicate. From Jedi-themed weddings and international storm-trooper legions, to impassioned debates over the digitization of the three Star Wars prequels, to the shockwaves that continue to reverberate from Disney's purch.

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  • "Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country? Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long."
  • "FILMS, CINEMA. Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country? Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long. 'It's impossible to imagine a Star Wars fan who wouldn't love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile' Booklist (starred review)."
  • "How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic, Star Wars has a cosmic appeal that no other movie franchise has been able to replicate. From Jedi-themed weddings and international storm-trooper legions, to impassioned debates over the digitization of the three Star Wars prequels, to the shockwaves that continue to reverberate from Disney's purch."@en
  • "Why do most people know what an Ewok is, even if they haven''t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ''Jedi'' become an officially recognised religion? When did the films'' merchandising revenue manage to rival the GDP of a small country? Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett''s helmet, all to find out how STAR WARS has attracted and in."@en
  • "Traces the history of the film series from the difficult creation of the original film to the preparations for a new trilogy, providing portraits of the people who labored behind the scenes to turn George Lucas' idea into a legend."

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  • "Criticism, interpretation, etc"
  • "Electronic books"@en

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  • "How Star Wars Conquered the Universe The Past, Present, and Future of a Multibillion Dollar Franchise"@en
  • "How Star Wars conquered the universe : the past, present, and future of a multibillion dollar franchise"
  • "How Star Wars Conquered the Universe : The Past, Present, and Future of a Multibillion Dollar Franchise"
  • "How Star Wars conquered the universe"@en
  • "How Star Wars conquered the universe"
  • "How Star Wars Conquered the Universe : the Past, Present, and Future of a Multibillion Dollar Franchise"
  • "How star wars conquered the universe : the past, present, and future of a multibillion dollar... franchise"@en
  • "How Star Wars Conquered the Universe"@en

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