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http://worldcat.org/entity/work/id/1781359555

How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns /

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council CampaignsHow McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

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  • "How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council CampaignsHow McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment."@en
  • "Documents how public service ad campaigns became a part of American culture, tracing the Ad Council's origins as a World War II propaganda engine before progressing to campaigns featuring such icons as Smokey Bear and Rosie the Riveter."@en
  • "How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment."@en
  • "Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment."

http://schema.org/genre

  • "Electronic books."@en
  • "History"
  • "History"@en
  • "History."

http://schema.org/name

  • "How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns /"
  • "How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns /"@en
  • "How Mcgruff and the Crying Indian Changed America : A History of Iconic Ad Council Campaigns."@en
  • "How mcgruff and the crying indian changed america a history of iconic ad council campaigns /"@en