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http://worldcat.org/entity/work/id/1782761343

Creating and marketing new products and services

<P>...<EM> an important resource for brand managers, product development teams, and marketing scientists who need to understand the analytic methods to designing new products. Thank you, Rosanna for this effective and up-to-date new product development text. We recommend it to students, managers, and analysts interested in successfully developing new products.<B><BR></B></EM>-Professor John Hauser and Professor Glen Urban, MIT Sloan School of Management</P>

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  • "<P>...<EM> an important resource for brand managers, product development teams, and marketing scientists who need to understand the analytic methods to designing new products. Thank you, Rosanna for this effective and up-to-date new product development text. We recommend it to students, managers, and analysts interested in successfully developing new products.<B><BR></B></EM>-Professor John Hauser and Professor Glen Urban, MIT Sloan School of Management</P>"@en
  • "This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services."

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  • "Livres électroniques"
  • "Electronic books"@en
  • "Electronic books"

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  • "Creating and Marketing New Products and Services"
  • "Creating and marketing new products and services"@en
  • "Creating and marketing new products and services"

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