WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/179029130

Marketing : an Introduction

Open All Close All

type

about

http://schema.org/about

alternateName

http://schema.org/alternateName

  • "Marketing"@pl
  • "Marketing"
  • "Marketing, de essentie"
  • "Marketing, een inleiding"

author

contributor

http://schema.org/contributor

creator

description

http://schema.org/description

  • "For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress."
  • "Understanding marketing and the marketing management process; Analuzing marketing opportunities; Selecting target markets; Developing the marketing mix; Extending marketing."
  • "For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool."
  • "This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy."
  • "Studieboek op MBO/HBO niveau."
  • ""Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface."
  • "Este libro hace que el camino de aprender y enseñar marketing sea más productivo y agradable que nunca. El enfoque dinámico y actual de esta undécima edición logra un equilibrio eficaz entre la profundidad de la cobertura y la facilidad para aprender."@es

genre

http://schema.org/genre

  • "Einführung"@en
  • "Einführung"
  • "Textbooks"@en
  • "Textbooks"
  • "Electronic books"@en
  • "Problems, exercises, etc"
  • "Handbooks and manuals"
  • "Lehrbuch"
  • "Handbooks, manuals, etc"
  • "Leermiddelen (vorm)"
  • "Podręczniki"@pl

name

http://schema.org/name

  • "Введение в маркетинг"
  • "Le marketing : de la théorie à la pratique : guide de l'étudiant"
  • "市场营销学 : 第7版"
  • "Le marketing : de la théorie à la pratique"
  • "Marketing : an Introduction"
  • "Marketing : an Introduction"@en
  • "Marketing : de essentie"
  • "Vvedenie v marketing"
  • "FUNDAMENTOS DE MARKETING"@en
  • "Marketing : eine Einführung"
  • "Marketing"
  • "Marketing : An introduction"
  • "Marketing : wprowadzenie"@pl
  • "Ke te le shi chang ying xiao jiao cheng : Di 6 ban"
  • "Marketing : an introduction : supplement sampler"@en
  • "Marketing An introduction"@en
  • "Marketing: an introduction"@en
  • "Marketing: an introduction"
  • "Marketing an introduction"
  • "Marketing an introduction"@en
  • "Marketing, an introduction"
  • "Le marketing de la théorie à la pratique"
  • "Marketing: an introduction / Gary Armstrong and Philip Kotler"@en
  • "Fundamentos de marketing"
  • "Fundamentos de marketing"@es
  • "Shi chang ying xiao xue : Di 7 ban"
  • "Marketing, de essentie"
  • "科特勒市场营销教程 : 第6版"
  • "科特勒市场营销敎程 : 第6版"
  • "Marketing: An introduction"
  • "Marketing management : an introduction"@en
  • "Marketing : an introduction"
  • "Marketing : an introduction"@en
  • "Marketing : een inleiding"
  • "Marketing an Introduction"@en
  • "Marketing : an introd"
  • "Marketing: An Introduction"
  • "Ketele shi chang ying xiao jiao cheng : di 6 ban"
  • "Marketing : An Introduction"

workExample

http://schema.org/workExample