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http://worldcat.org/entity/work/id/1791567683

Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs

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  • "To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-..."
  • "To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-"

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  • "Electronic books"
  • "Livres électroniques"

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  • "Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs"
  • "Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs"
  • "Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs"

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