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http://worldcat.org/entity/work/id/18005791

Manufacturer buys TV time sells on consignment with retail stores

Discusses direct marketing (mail order) as an efficient distribution method which gets the product to the consumer in a way most convenient to the buyer. Panel with Donald Bach, John Frank and Henry Hoke, Jr. details ways each company has used direct marketing.

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  • "Discusses direct marketing (mail order) as an efficient distribution method which gets the product to the consumer in a way most convenient to the buyer. Panel with Donald Bach, John Frank and Henry Hoke, Jr. details ways each company has used direct marketing."@en

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  • "Conference papers and proceedings"@en

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  • "Manufacturer buys TV time sells on consignment with retail stores"@en

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