. "Presents an overview of the health concerns of the baby boomers, followed by a discussion on how health clubs can attract this group of people and retain them." . . . . "Adult and senior fitness forum" . . . . . . . "Filmed lectures" . . . . . . . "The number of individuals who turn 60 each year continues to rise. As the largest, most health-conscious, and most appearance-conscious generation in U.S. history, this generation served as the foundation of the modern health-club industry. The initial segment of the video features Tammy Petersen, who details statistics for this mature clientele related to both the medical and health-club industries. She then explores the needs and expectation of this aging population and the opportunities and responsibilities created for clubs choosing to accommodate this affluent client base. Subsequently, the video features a forum of renowned experts, who address questions related to exercise and older adults." . . . . . . . . . . . . . . "Healthy Learning Videos." . . "Baby boom generation Health and hygiene." . . "Physical fitness centers Marketing." . . "Baby boom generation Health aspects." . . "IHRSA." . . "IHRSA" . "Baby boom generation Aging." . .