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The value co-creation revolution
We are now in the middle of an era when companies compete to give customers what they want, where, how, when and with whom they want it. Call it the creative economy, the social media marketing revolution or stakeholder value innovation, it's happening all around us. So this publication looks forward at how customers are engaging with leading companies to enrich the experience of developing and using products and services, and how these engagement platforms are fostering innovation and in some cases evolving into new businesses units. But the issue also looks backward to a landmark in the value.
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- "We are now in the middle of an era when companies compete to give customers what they want, where, how, when and with whom they want it. Call it the creative economy, the social media marketing revolution or stakeholder value innovation, it's happening all around us. So this publication looks forward at how customers are engaging with leading companies to enrich the experience of developing and using products and services, and how these engagement platforms are fostering innovation and in some cases evolving into new businesses units. But the issue also looks backward to a landmark in the value."@en
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- "Electronic books"@en