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Hooked : How To Build Habit-Forming Products

How do successful companies create products people can't put down?HookedHooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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  • "La 4e de couv. indique : "Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.""
  • "How do successful companies create products people can't put down?HookedHooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior."@en
  • "Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research , consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket."

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  • "Electronic books"@en

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  • "Hooked : How To Build Habit-Forming Products"@en
  • "Hooked : how to build habit-forming products"
  • "Hooked : how to build habit-forming products"@en
  • "Hooked : How to Build Habit-Forming Products"
  • "Hooked: how to build habit-forming products"

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