. "\"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities\"--"@en . "\"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities\"--" . . "\"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities\"--Provided by publisher."@en . . . . . . . . . . . "Electronic books"@en . "Harnessing the power of social media and web analytics"@en . "Harnessing the power of social media and web analytics" . . . . . . . . . . . . . . . . . . . "BUSINESS & ECONOMICS / Management Science" . . "Marketingforschung." . . "Web Site." . . "Social media." . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "Marketing research." . . . . "BUSINESS & ECONOMICS / Industrial Management" . . "IGI Global," . . "BUSINESS & ECONOMICS / Management" . . "Online-Marketing." . . "Internet marketing." . . "Onlinecommunity." . . "Benutzerverhalten." . . "Internet advertising." . .