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http://worldcat.org/entity/work/id/1881950193

Families and Flowers

The flower-growing industry in northern San Diego County is in many ways a microcosm of our rapidly changing society. Encinitas, California - the once self-proclaimed "flower capital of the world" - is facing daunting challenges. Economic growth and increased population are putting more demands on land, water and energy resources. New subdivisions continue to replace former growing-fields and greenhouses. Environmental concerns and regulations are seen by some as a threat to profitability. International competition is fierce. And capital costs and public concern may limit the potential of a biotech revolution in the flower fields. Despite the challenges facing agriculture in an exploding suburban economy, third-generation, family-owned businesses continue to thrive in San Diego County, models of adaptability and perseverance.

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  • "Ce N'est pas Tous les Jours Fète"

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  • "The flower-growing industry in northern San Diego County is in many ways a microcosm of our rapidly changing society. Encinitas, California - the once self-proclaimed "flower capital of the world" - is facing daunting challenges. Economic growth and increased population are putting more demands on land, water and energy resources. New subdivisions continue to replace former growing-fields and greenhouses. Environmental concerns and regulations are seen by some as a threat to profitability. International competition is fierce. And capital costs and public concern may limit the potential of a biotech revolution in the flower fields. Despite the challenges facing agriculture in an exploding suburban economy, third-generation, family-owned businesses continue to thrive in San Diego County, models of adaptability and perseverance."@en
  • "Includes a rare interview with Paul Ecke Jr. before his death in 2002, as well as extensive interviews with Paul Ecke, III. The program goes to Guatemala where the Ecke poinsettias are now grown, as well as the nursery where the Ecke's develop new poinsettia varieties. Also talks with Evelyn Weidner and her daughter Mary about the uncertain future of Weidners' Gardens, and with the Tamaya family about preparing for the Rose Parade every year. The project shows how the challenging economic climate in San Diego and the high-priced real estate market is forcing the flower growers to make some tough decisions."

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  • "Streaming video"
  • "Documentary films"@en
  • "Documentary films"
  • "Video recordings"

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  • "Families and Flowers"
  • "Families and Flowers"@en

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