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"Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? This book exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base-the path to stable growth. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies: character, community, and content. You will learn how to build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications; invert the expectations gap that can drive customers away. --"
""Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies: character, community, and content; build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications; invert the expectations gap that can drive customers away. From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits."--Wheelers website."
"All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to tru..."
"All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to tru."@en

genre

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"Livres électroniques"
"Online-Publikation"
"Electronic books"@en

name

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"Evergreen Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving"
"Evergreen Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving"@en
"Evergreen cultivate the enduring customer loyalty that keeps your business thriving"
"Evergreen : cultivate the enduring customer loyalty that keeps your business thriving"
"Evergreen : cultivate the enduring customer loyalty that keeps your business thriving"@en

workExample

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