"Brand name products in popular culture." . . "Electronic books"@en . . . . "LEGO studies : examining the building blocks of a transmedial phenomenon"@en . "LEGO studies : examining the building blocks of a transmedial phenomenon" . . . . . . . . . . . . "LEGO toys." . . "LEGO toys" . "Popular culture." . . "Popular culture" . "Educational toys." . . "Educational toys" . "TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades" . .