"When the new orange soft drink hits the streets, it triggers a series of events that Jimmy Lyle could not have anticipated. He never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder."@en
"A crime noir on a soft drink company in England which resorts to subliminal advertising. When newspapers get wind of what is going on, the company starts eliminating evidence, hiring a hit man to silence a woman who knows too much. By the author of The Insult."
"The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder."@en
"Een ambitieuze jonge Engelsman probeert een nieuwe frisdrank aan de man te brengen door mensen in hun slaap te indoctrineren, hetgeen verstrekkende gevolgen heeft."

Soft!