Linked Data Explorerhttp://worldcat.org/entity/work/id/1911150891
American Originals Budweiser
Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary.
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http://schema.org/about
- http://id.worldcat.org/fast/918703
- http://id.loc.gov/authorities/subjects/sh2007006470
- http://id.loc.gov/authorities/subjects/sh85001196
- http://id.worldcat.org/fast/1743755
- http://id.loc.gov/authorities/subjects/sh85032906
- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.worldcat.org/fast/1010167
- http://id.worldcat.org/fast/842819
- http://id.loc.gov/authorities/subjects/sh87006429
- http://id.worldcat.org/fast/797831
- http://id.loc.gov/authorities/subjects/sh85046502
- http://id.worldcat.org/fast/876238
http://schema.org/alternateName
- "Budweiser"@en
http://schema.org/description
- "Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary."@en
http://schema.org/name
- "American Originals Budweiser"@en