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Good food, great business : how to take your artisan food idea from concept to marketplace

Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER.

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  • "For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs--from concept to production to sales to marketing. Using real life examples from more than 75 individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business."
  • "Whether you want to sell one offering on your website or a full product line in specialty food shops, Good Food, Great Business takes the guesswork out of starting up your endeavor - from concept to production to sales and marketing. Dozens of Good Food companies and industry experts generously share their real-life stories and tips with author Susie Wyshak, all for future entrepreneurs like you. You'll glean creative ideas, inspiring inside scoops, and cringe-worthy cautionary tales. Learn how to define your vision and strategy; create a business plan; fund your company; determine a profitable retail price; choose the right production method; and sell and market your specialty food.--COVER."@en
  • "For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs'from concept to production to sales to marketing. Using real life examples from more than 75 individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business."@en

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  • "Electronic books"@en

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  • "Good food, great business : how to take your artisan food idea from concept to marketplace"@en
  • "Good food, great business"@en
  • "Good Food, Great Business : How to Take Your Artisan Food Idea from Concept to Marketplace"

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