"Négociations (affaires)." . . "USA" . . "Verhandlungstheorie" . . "Auktion" . . "Vente." . . "Contrats." . . . . "Verhandlungstechnik." . . "Auktionstheorie" . . "Shang ye tan pan." . . "商業談判" . "Vente aux enchères." . . "Qi ye guan li." . . "企業管理" . "Pai mai." . . "拍賣" . "Verhandlungen" . . . "Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are \"fighting on two fronts\"--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling \"toxic\" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.--From publisher description." . . . . "Negotiauctions" . . . . . . . . . . "Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are \"fighting on two fronts\"--Across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling \"toxic\" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.--From publisher description." . . . . . "競價談判學 : 買到便宜、賣到高價的聰明成交術" . "Jing jia tan pan xue : mai dao pian yi, mai dao gao jia de cong ming cheng jiao shu" . . . "競價談判學 : 買到便宜,賣到高價的聰明成交術" . "買到便宜賣到高價的聰明成交術" . "Jing jia tan pan xue : mai dao pian yi , mai dao gao jia de cong ming cheng jiao shu" . . . "Negotiauctions : new dealmaking strategies for a competitive marketplace" . . . "Mai dao pian yi mai dao gao jia de cong ming cheng jiao shu" . . . . . . . "Jing jia tan pan xue : Mai dao bian yi, mai dao gao jia de cong ming cheng jiao shu" . . . "Negotiauctions" . . "競價談判學 : 買到便宜, 賣到高價的聰明成交術" . .