"John Turner offers a history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence. --From publisher's description."
"Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than."@en

"Bill Bright & Campus Crusade for Christ : the renewal of evangelicalism in postwar America"
"Bill Bright & Campus Crusade for Christ the renewal of evangelicalism in postwar America"
"Bill Bright & Campus Crusade for Christ the renewal of evangelicalism in postwar America"@en
"Bill Bright & [and] Campus Crusage for Christ : the renewal of evangelicalism in postwar America"