Tuned in uncover the extraordinary opportunities that lead to business breakthroughs

"Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most..."
"The authors reveal the secrets that separate market leaders from followers and failures. They show how to stop wasting time and money trying to be innovative and start creating"resonators"--great products or services that peoplebuy because they solve the problems they have and make their lives better."@en
"The authors reveal the secrets that separate market leaders from followers and failures. They show how to stop wasting time and money trying to be innovative and start creating "resonators"--Great products or services that people buy because they solve the problems they have and make their lives better."@en
"The authors reveal the secrets that separate market leaders from followers and failures. They show how to stop wasting time and money trying to be innovative and start creating"resonators"--Great products or services that peoplebuy because they solve the problems they have and make their lives better."@en

"Tuned in uncover the extraordinary opportunities that lead to business breakthroughs"
"Tuned in uncover the extraordinary opportunities that lead to business breakthroughs"@en
"Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs"