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The great American blow-up : puffery in advertising and selling

Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the history of puffery in advertising and selling, its present uses and effects on the consumer, its legal ramifications and governmental controls, and some recommendations for the eradication of false puffery. Such topics are discussed as falsity without deception, the roots of sellerism, misrepresentation, avoiding the facts, the Federal Trade Commission, and puffery. Numerous examples of puffery are given and discussed. (Ts).

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  • "Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the history of puffery in advertising and selling, its present uses and effects on the consumer, its legal ramifications and governmental controls, and some recommendations for the eradication of false puffery. Such topics are discussed as falsity without deception, the roots of sellerism, misrepresentation, avoiding the facts, the Federal Trade Commission, and puffery. Numerous examples of puffery are given and discussed. (Ts)."@en
  • "How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present."@en

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  • "Electronic resource"@en
  • "Livres électroniques"
  • "Books"@en
  • "Electronic books"@en

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  • "The great american blow-up"
  • "The great American blow-up : Puffery in advertising and selling"
  • "The great American blow-up : puffery in advertising and selling"@en
  • "The great American blow-up : puffery in advertising and selling"
  • "The Great American Blow-Up Puffery in Advertising and Selling"@en
  • "The great American blow-up"
  • "The great American blow-up puffery in advertising and selling"
  • "The great American blow-up puffery in advertising and selling"@en
  • "The Great American Blow-Up: Puffery in Advertising and Selling"@en

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